


Our Purpose
Your Vision. Your Experience. Your Next Play.
Next Play Bay Area helps schools, nonprofits, municipalities, businesses, and community organizations take ideas from vision to execution—and help elevate it along the way. When time, capacity or resources are limited, we provide the expertise, leadership and collaborative approach to enhance experiences.
We believe every person deserves the opportunity to discover their next play—in sports, in school, in their careers and in life.
Mission: To create opportunities through youth sports, collaboration and community engagement by delivering experiences that foster personal growth, strengthen communities and bring people together.
Vision: To build a collaborative and adaptable model that empowers organizations, communities and individuals to expand their reach, strengthen connections and create a lasting impact through the Next Play approach.
Five Pillars
• Events • Recovery • Trainings • Media • Team •
What’s Your Next Play?
Whether you're looking to inspire young athletes, engage your community, launch a new initiative, celebrate a milestone or create an unforgettable event, Next Play Bay Area is ready to collaborate and help bring your vision to life.
You bring the vision. We provide the expertise and resources to help bring it to life.
CAN WE TALK PODCAST WITH FOUNDER JAMES JOHNSON
WHO IS LEADING THE NEXT PLAY?
MEET THE TEAM!
Great events do not happen by chance. They are built by people who care deeply about the experience they create for others. The Next Play Team brings together passionate individuals who share a commitment to serving their communities and creating meaningful moments. After spending years making an impact in different spaces, our team has come together with one vision: to create events that connect people, inspire memories, and leave a lasting impression. With more than 40 years of combined experience, we take pride in making every event feel special because we believe every moment matters.



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